With Grand Theft Auto VI (GTA 6) set for a Fall 2025 release on PlayStation 5 and Xbox Series X|S, speculation about its price is heating up. Rockstar Games has yet to officially announce pricing, but recent leaks and predictions suggest GTA 6 preorder price could begin at $100—a huge jump from the usual ~$70 benchmark for AAA titles!
The buzz began earlier this month when Swiss retailer Brack.ch listed GTA 6 preorders at 99 Swiss Francs ($112 or £86) before the page was quickly removed. While some dismissed it as a placeholder, Brack reportedly assured customers the price was accurate. This sparked speculation that Rockstar’s parent company Take-Two Interactive, might be testing a higher price point.

According to analyst Michael Pachter (via VGC), it was long believed that GTA 6 could command a $100 price tag. He argued that its massive scope and decade-long anticipation of the game justify the cost. “Take-Two could sweeten the deal with in-game currency for GTA Online,” Pachter noted, hinting at incentives to offset the sticker shock.
However, not everyone agrees with Pachter. Some analysts call a $100 base price “a bridge too far”—even for a juggernaut like GTA. Recall that past titles like Grand Theft Auto V launched at $60 in 2013. Indeed, inflation and rising development costs—rumored to exceed $1 billion for GTA 6—could support this price hike.
Fans are understandably split by this news. Some argue it’s fair for a game poised to dominate for years, while others balk at paying more upfront. This is especially considering that special editions will likely to push costs higher (possibly to $150 or beyond). With preorders still unavailable and Rockstar dead silent, the GTA 6 preorder price remains a guessing game.